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Agency reaches out to marginalized communities through social media
NC Department of Health and Human Services

Agency reaches out to marginalized communities through social media

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RALEIGH — The North Carolina Department of Health and Human Services is launching a new social media marketing campaign as part of a larger public outreach campaign designed to reach historically marginalized populations disproportionately affected by COVID-19.

The social media advertising, which will run on Facebook and Instagram and is made possible by ad credits provided by Facebook, is part of NCDHHS’ Prevent and Protect campaign that launched this month. SocialCode, a digital marketing agency, developed the Facebook and Instagram ads and will manage placement of the ads to ensure they are reaching their audience.

Data shows that Latino/Hispanic and Black/African-American communities are being disproportionately affected by COVID-19. Prevent and Protect focuses on reaching those North Carolinians.

In addition to the ads, Prevent and Protect includes resources for businesses, health departments, community organizations and others to share, such as social media graphics, flyers, posters and video public service announcements.

The goal of the campaign is to inform people about testing, contact tracing and preventative measures — like wearing a face covering, waiting 6 feet apart and washing hands often — they can take to protect themselves and their loved ones and help slow the spread of COVID-19.

“North Carolinians care about each other and want to protect themselves and their loved ones,” said Dr. Mandy Cohen, , NCDHHS secretary. “We want to make sure they have the information they need to do that. The information provided in the Protect and Prevent campaign resources help communicate the steps we can all take together to slow the spread of COVID-19.”

The social media marketing campaign ads will run in English and Spanish. To access the Prevent and Protect campaign resources, visit covid19.ncdhhs.gov/PreventAndProtect.

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