NEW YORK — McClatchy, the publisher of the Miami Herald, The Kansas City Star and dozens of other newspapers, has filed for bankruptcy protection as it struggles to pay off debt while revenue shrinks because more readers and advertisers are going online.
McClatchy said Thursday that its 30 newspapers, which include The Charlotte Observer, The News & Observer in Raleigh and The Herald-Sun in Durham, will operate normally as it reorganizes under Chapter 11 bankruptcy protection, helped by $50 million in financing from Encina Business Credit.
The company hopes to emerge from bankruptcy protection in a few months as a private company, with majority ownership by a hedge fund that’s McClatchy’s largest shareholder and debtholder, Chatham Asset Management. That would end 163 years of family control.
It’s also looking to unload its pension obligations to a federal corporation that guarantees pensions, so that employees would get the benefits they were entitled to.
McClatchy did not announce layoffs and tried to reassure employees, saying that while “we are always looking at opportunities to improve operational efficiencies,” the Chapter 11 process is “not geared around cost take-outs.”
The newspaper industry has been hurt by changing technology that has sent the vast majority of people online in search of news. Media companies have tried to shift online, with varying degrees of success, as print ad revenue and circulation declined. Complicating matters, internet companies Facebook and Google receive most online ad dollars.
While some national newspapers, like The Wall Street Journal and The New York Times, are adding digital subscribers, helping them navigate advertising declines, local outlets have had a difficult time. That has led consolidation, much of it involving investment firms, deepening concerns about declining quality as newsrooms shrink and papers close.
Gannett, the USA Today publisher, was bought last year by GateHouse, a chain managed by private-equity firm Fortress, in a deal helped by a high-interest, $1.8 billion loan from another financial firm, Apollo. It is the largest newspaper chain in the U.S. Another large chain, MediaNews, is owned by a hedge fund with a reputation for cutting costs and jobs, Alden Global.
Newspaper companies have been through a string of Chapter 11 reorganizations in recent years. The publisher of The Philadelphia Inquirer and Philadelphia Daily News emerged from bankruptcy protection in 2010, The Chicago Tribune and The Baltimore Sun publisher Tribune Co. in 2012 and GateHouse in 2013.
McClatchy’s bankruptcy filing “rings an alarm bell for local news,” Poynter media business analyst Rick Edmonds said. “McClatchy’s problems are very typical for those of local newspapers,” he said, as the industry deals with an old business model that’s deteriorating faster than digital and other new revenues are increasing.
McClatchy’s 2006 purchase of the Knight-Ridder newspaper chain for $4.5 billion added to McClatchy’s debt and contributed to its financial woes as the industry’s decline accelerated in subsequent years.
Though financial results aren’t final, the company estimates that 2019 revenue fell 12.1 percent from the previous year, its sixth consecutive annual decline. McClatchy said its digital-only subscriptions have grown almost 50 percent to 200,000 over the past year.
But that growth hasn’t made up for the loss of advertising revenue that once flowed to its print newspapers.
In court documents, McClatchy said 40 percent of its revenue now comes from digital sources. It said it is trying to shift away from being so reliant on advertising. It said half its revenue now comes from advertising, and half from circulation. The company said that for 2019, ad revenue fell 19 percent, while circulation revenue dropped 5 percent.
McClatchy has struggled to pay money owed to its pension fund and has been in negotiations with the Pension Benefit Guaranty Corporation, a federal guarantor of pensions, to assume control. In Thursday’s filing with U.S. Bankruptcy Court in New York, it is seeking permission to appoint that corporation as the plan’s trustee. McClatchy said “substantially all” of the plan’s participants and beneficiaries should get their entitled benefits.
McClatchy plans to pull its listing from the New York Stock Exchange as a publicly traded company. Chatham Asset will be the new majority owner. Chatham also is the majority shareholder of Canadian newspaper chain Postmedia and owns National Enquirer publisher American Media Inc. American Media is in the process of selling the Enquirer.
McClatchy said it remained committed to journalism.
“When local media suffers in the face of industry challenges, communities suffer: polarization grows, civic connections fray and borrowing costs rise for local governments,” CEO Craig Forman said. “We are moving with speed and focus to benefit all our stakeholders and our communities.”
In a statement, Chatham said it was “committed to preserving independent journalism and newsroom jobs.” Chatham said it has been “a supportive investor” in McClatchy since 2009.
Last year, New York Times executive editor Dean Baquet bleakly predicted the demise of “most local newspapers in America” within five years, except for ones bought by billionaires. Amazon founder Jeff Bezos owns The Washington Post and has invested in its newsroom. California billionaire Patrick Soon-Shiong brought local ownership to the Los Angeles Times when he bought it.
But the arrival of moneyed interests can prove fleeting. Two weeks ago, billionaire Warren Buffett said he was selling all of Berkshire Hathaway’s publications: 31 daily newspapers in 10 states as well as 49 paid weekly publications with digital sites. Buffett has said he expects most newspapers to continue on their declining trajectory save for a handful of national papers.
McClatchy’s origins date to 1857, when it began publishing a four-page paper in Sacramento, California, following the California Gold Rush. That paper became The Sacramento Bee. McClatchy is still based in Sacramento.
“McClatchy remains a strong operating company with an enduring commitment to independent journalism that spans five generations of my family,’’ said Chairman Kevin McClatchy, the great-great grandson of the company founder, James McClatchy.
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