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Gregory Jewelers | Fine Diamond and Gemstone Jewelry | Morganton, NC

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About Gregory Jewelers | Fine Diamond and Gemstone Jewelry | Morganton, NC

Operating since: 2015

Gregory Jewelers of Morganton takes pride in offering the finest quality jewelry and service to our friends and clients.

We have served generations of families as their trusted jeweler for many years! Our mission has always been a tradition of trust, high ethical standards, knowledge of our jewelry products and services, fair pricing and value to our customers. When you visit our stores you will find a family friendly atmosphere alongside the best selection of quality diamonds, engagement rings, watches, and fine jewelry. More than just fine jewelry experts, our sales professionals are trusted advisers who build lasting relationships. While most jewelry stores can sell a customer a piece of jewelry, we focus on helping a customer craft the perfect piece, setting us apart as a unique experience in the jewelry community. We listen to our customers, understand their needs, and respond with products and services to their absolute satisfaction. We are excited about every opportunity to help you celebrate your special moments. We're confident that you won't find a better diamond or piece of jewelry for the price.

Gregory Jewelers is your premier place for jewelry in Morganton and surrounding areas

Our Mission is to deliver excellence to our customers in every aspect of the jewelry store shopping experience, and to earn every single day the reputation as the best jewelry store in the market. Being the best means providing an exceptional experience for every customer, compelling values in merchandise, and building strong customer relationships based upon honesty and customer service. We stand behind our merchandise and services. With a group of well-trained and experienced staff, Gregory Jewelers can easily meet your jewelry needs. We are committed to administering superior quality combined with value, exquisite design, impeccable craftsmanship, proven reputation and premier professional service. Our family of jewelry experts is committed to sharing their knowledge, expertise and guidance in offering each customer an exceptional value with unsurpassed quality. Check us out today and see what we have for you!






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Diamond Buying Guide

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Diamond Buying Guide - The 4 C's of Diamonds

Diamonds are the stone of choice for engagement rings and wedding jewelry. Diamonds are durable and remain a timeless way to complement every style. Anyone who is about to purchase a diamond is encouraged to do their research about selecting quality diamonds.

At the heart of the diamond grading process are the 4 C's of diamond quality. Each of the C's refers to carat weight, color grade, clarity grade, and cut grade. The Gemological Institute of America (GIA) helped to create the Diamond 4 Cs and the International Diamond Grading Systemª. These benchmarks are used to classify all diamonds.

The following is an explanation of each component of the grading system:

  • Carat Weight: Diamond carat weight is the measurement of how much the diamond weighs and is equivalent to 200 milligrams per carat. Each carat is subdivided into 100 points. Therefore, a one-carat diamond is 1.00 or 100 points, while a twenty-five point diamond is .25 carats. Naturally, larger diamonds can be more rare and desirable.
  • Color Grade: A white diamond is more valuable the less color it contains. GIA uses a D-to-Z grading system to determine a diamond’s color value. D would be a colorless diamond and Z the most saturated with color.
  • Clarity Grade: Diamonds are formed by carbon exposed to heat and pressure. Natural internal characteristics known as inclusions and external components called blemishes are the norm. The closer the gem comes to being perfectly pure without inclusions or blemishes, the greater the value.
  • Cut: To transmit light and sparkle, diamonds have to be cut precisely and with great artistry. A diamond will be further graded based on symmetry and proportions, as well as how the stone returns light. Brightness, which is the internal and external white light reflected; fire, or the scattering of white light into rainbow colors; and scintillation, or the sparkle the diamond produces, are factored into how the cut is valued.

Diamonds are a major investment. Consumers who do their research and verify diamond grading can get the best value for their money.