Brad Fisher, the athletic director for Reynolds High School, has been awarded his Certified Master Athletic Administrator certification, the highest certification offered through the National Interscholastic Athletic Administrators Association. This makes him the first WS/FCS employee with the CMAA designation.
This prestigious recognition involved an assessment of Fisher’s education, experience, and participation in NIAAA Leadership Training Courses, along with a significant contribution to the field. His assessment concluded with a capstone project that showcased what he learned throughout the course.
Fisher’s capstone project was especially personal to him because it greatly helped the Reynolds community. As he transitioned into the role of athletic director in 2012, the effort to build an on-campus stadium was just beginning. In the past, the football team had to travel six miles for a home game, so this project had been discussed for a long time.
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Fisher oversaw the project from beginning to end. His dedication to this project was recognized with a spot in the CMAA library, where future candidates can use it as a resource and inspiration. Although he was the leader of this project, he says that work could not have been done without support from the community, the Board of Education, alumni, and donors.
“One of the major themes of my CMAA project was that meaningful accomplishments rarely belong to one person,” Fisher said. “This certification may have my name on it, but many people have contributed to the experiences that allowed me to earn it.”
Fisher currently oversees an athletic program that includes 41 teams, 21 varsity sports, approximately 65 coaches, and nearly 500 individual student-athletes. He also leads coaches and staff in scheduling, transportation, officiating, facilities, budgets, event management, student and parent concerns, safety, communication, and much more. Through his work, he has not only earned the trust of student-athletes, but also the entire Reynolds community.
“I've been fortunate to have support from both Reynolds and WS/FCS throughout my professional development,” Fisher said. “I've also had administrators and colleagues who have supported my professional growth and allowed me opportunities to continue learning through the NIAAA and other professional organizations.”
Having tried many ideas that did not end up making it into the stadium, Fisher acknowledges that it is important to adapt and persevere. He believes that his long journey toward this huge project can be similar to the journey students have toward their own goals.
“Big goals don't always happen quickly,” Fisher said. “Sometimes you have to adjust your plan. Sometimes you encounter setbacks. Sometimes progress is difficult to see. But if the goal is worthwhile, you keep working toward it.”

